Centered signature for Web (HEX) good for web use.Gold centered signature (RGB) good for Microsoft Office use.Purple centered signature (RGB) good for Microsoft Office use.Stacked wordmark for Web (HEX) good for web use.Gold stacked wordmark (RGB) good for Microsoft Office use.Purple stacked wordmark (RGB) good for Microsoft Office use.Gold Block W (HEX -good for web use) with registration mark.Purple Block W (HEX-good for web use) with registration mark.Cool Grey Block W with registration mark. Metallic Block W with registration mark.Use the Block W with registration mark whenever the Block W is used as a graphic element on retail merchandise or when used as a standalone graphic element on a poster, t-shirt, premium item, or other instance where the complete logo and school/college or unit logos are absent. University Block W logo with registration mark Gold Block W (RGB) good for Microsoft Office use.Purple Block W (RGB) good for Microsoft Office use.Stacked signature for Web (HEX) good for web use.Gold stacked signature (RGB) good for Microsoft Office use.Purple stacked signature (RGB) good for Microsoft Office use.Right click on the graphic descriptions to download. Left aligned: uses the single-line University wordmark, the Block W logo is horizontally centered and aligned to the left of the University wordmarkįor expanded guidelines, check out Logos 101.Centered: uses the single-line University wordmark, is centered with or without the Block W logo above.Stacked: uses the two-line University wordmark, is centered with or without the Block W logo above.Together, the Block W logo and University wordmark are known as the University signature logo system. The University wordmark is a custom letterform of the name “University of Washington.” It cannot be replicated through typesetting. Do not fill the logos with graphics or photos, or cover them with text or graphics, and do not change or approximate the fonts or make transparent. The University Block W logo and the University wordmark must appear in the UW color palette only. Contact West Press or your Account Executive at 52 today.The graphic components of the University signature logo system are: Block W logo, University wordmark and UW color palette. West Press’ talented staff is here to help you each step of the way - from graphic design to printing to mailing services to large format to website development. When working in vector-based programs such as Illustrator, you can easily export a single vector logo to any vector or raster format as needed. Perhaps you’d like to change the logo color or rearrange the logo components. In addition to being scalable, vector logos are easily editable. Why your logo should be vectorĪ vector’s main advantage over its raster counterparts is its infinite scalability you can scale logos up or down without loss of resolution and quality. Files that end in AI, EPS, PDF or SVG typically contain vector graphics the document can be edited within Illustrator if the files end in EPS, AI or SVG. To tell if an image is a vector look at the file format. Raster-based programs such as Adobe Photoshop cannot produce vectors.Įlements such as icons, logos and typography are ideally designed with vectors to retain that crisp quality at various dimensions. These complex shapes and lines can be produced exclusively in vector-based programs, such as Adobe Illustrator. Due to a vector’s mathematical makeup, each path, line, or curve looks precise at any size. Vector graphics are comprised of formulaic curves. Files that end with PNG, JPG, TIFF, PSD or BMP are raster graphics. Raster graphics can only be scaled down to avoid heavy pixelation, which can seriously limit the application of your logo – what if you need it for a billboard? To truly find out if a logo is in raster or vector format, take a look at its file name. This “pixelation” is a key giveaway when figuring out whether an image is in a raster or vector format. As those pixels become larger, the edges and details become blurry and jagged. If you zoom in on a raster image, you’ll notice those pixels become more prevalent and defined. Raster-based graphics contain pixels that define the colors, edges of shapes, and details in images. Rasters are used typically in photography and on websites, while vector graphics are heavily used in branding and logos. As a designer or marketer, it’s essential that you can distinguish between the features of raster and vector images.
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